Rendering.

Rendering is a very important stage when making models in 3dsMax, as it allows you to make your 3D creations look more like the objects your designing them to be.

Rendering is made up of several areas, and you can build a pallet of different materials which will allows you to render every object in your 3d composition.
The material Pallet can be brought up by pressing M on the keyboard, and brings up space for you t create several different render styles.
To create a new render style, you first click on an empty space in the pallet, then from the options below you can choose the type of render you wish to add. The options are:
Blinn – Which creates a shiny plastic like effect on the object
Arisotropic – Makes the object look rougher, detailed and is a good choice on natural objects such as hair
Metal – Makes objects appear with a matt finish
Oren-Nayar blinn – Applies a velvety finish to the object
Phong and Strauss – Produces a plastic effect, but not as well as other filters
Translucent shader – creates a soft illumination like glow to the object

Along with these styles, its also possible to add in your own material from an image that you have downloaded from the internet or even created yourself in photoshop.
To do this, you click the material button and then choose the file that you wish to use and it will apply it to the object that you select.

An example of my use of the processes listed above can be seen below on my creation, which is entitled "red button of doom"